Illustrate the concept of the central route

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Question 1. You've been introduced to the Elaboration Likelihood Model of Persuasion. I would like you to find two examples of TV advertising that illustrate the concept of the central route, and the peripheral route to persuasion.

Question 2. The first should be an example of an advertisement that attempts to use the central route to persuasion. As a hint, remember that if an advertiser wants you to process the facts related to their product they will try to use this method. Think about what types of products would be most likely to be presented in this way.

Reference no: EM133277361

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