Reference no: EM133034317

This summer Coca-Cola launches a new fusion, Coca-Cola Plus Coffee No Sugar. "We know Australians love coffee, so we thought why not give them more of what they want," CocaCola Australia brand manager Evgenia Papageorgiou said. "The result still has Coke's well-known taste with mild sweetness and a rich coffee aroma, creating a multi-sensory experience," she added. "We know that consuming less sugar is important to a lot of Australians, so we challenged the technical team to come up with the right flavour combination in a sweet but sugar free beverage," said Coral Colyer, scientific and regulatory affairs manager at Coca-Cola South Pacific. Coke Plus Coffee No Sugar has less caffeine than a regular cup of coffee like a latte or flat white, but slightly more caffeine than a regular Coke Classic. Evgenia explained that the team at Coca-Cola were looking to surprise consumers with an unexpected pairing. "We weren't just thinking of that 3pm slump," "But it could also be an unexpected compliment to so many foods or even an after-dinner treat." said Evgenia, "I'm excited to see how Australia reacts." (Coca-Cola Australia, 2019).

Question 1: Discuss and illustrate five major influential factors that would positively drive the diffusion of "CocaCola Plus Coffee No Sugar" in Australian market.