Ikea strong egalitarian corporate culture

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Reference no: EM132974628

Consider the following controversy. Sweden's global retailer IKEA pride itself on its Scandinavian flair, with simple and clean lines throughout its product lines and its avantgarde advertising campaigns. But when the company entered the conservatives Islamic Saudi market recently, it faced a new reality. In a country where women dress in conventional black Saudi attire, IKEA wanted to avoid antagonizing the local population and government regulators and so deleted images of women from advertisements used in that country. But while the Saudi market was apparently satisfied, IKEA came under strong criticism from its home country and the Swedish government for "selling out" its traditional Swedish commitment to gender equality. IKEA's strong egalitarian corporate culture was called into question.

-Use the three ethical decision-making theories to suggest a solution or to manage the issue reported.

Reference no: EM132974628

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