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There are approximately 45 IKEA stores in the United States. Assume IKEA has discovered that people will drive as far as 400 miles to shop/buy merchandise at an IKEA store. Further research has revealed that over 50% of Americans have never purchased an IKEA product. Finally, assume IKEA will only build their stores in areas where the metro population is over 1 million people in a 30 mile radius. Use these "facts" to develop a recommendation to increase IKEA sales in the United States. More specifically, you must:
a. Describe your idea. Be specific.
b. Describe 5 functional strategies that would be required of marketing to support your idea.
c. Describe 5 functional strategies that would be required of operations to support your idea.
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