User Account

All Pages

Ikea looks to further penetrate the us market

Assignment Help Marketing Management
Reference no: EM13507531

In this assignment, you will read the case study "IKEA Looks to Further Penetrate the US Market" in your textbook.

This case looks at how IKEA penetrated the American market following its success in Europe, enumerating the successes and challenges the company faced as it expanded.

Procedure

  1. Read the case study.
  2. In a Word document, respond to the following:
    1. Given the SWOT analysis presented in the case, what are IKEA's key competitive advantages? What strategic focus should the company take as it looks to further expand into the U.S. market?
    2. What factor is the biggest reason for IKEA's growth and popularity: product value, service value, or branded image? Discuss the reasons for your answers.
    3. What strategies would optimize IKEA's sustained growth after it loses some caché?
    4. What strategic alternatives would you suggest IKEA employ to further penetrate the U.S. market?
    5. Speculate on what will happen at IKEA stores as they adapt to fit local tastes. Is the company's trade-off of service for low cost sustainable in the long term given the portfolio of products and services IKEA offers?
  3. Your responses to each question should reflect the knowledge you have acquired through your readings, module themes, and your own research.
    1. Use this information in your discussion and analysis to support your opinions.
    2. Any readings you use to support your opinions must be credible and properly cited according to APA guidelines

 

Reference no: EM13507531

Questions Cloud

Explain reaction for the halogenation of a hydrocarbon : The overall reaction for the halogenation of a hydrocarbon (RH) using Br as the halogen is RH + Br2 > RBr + HBr. The following mechanism has been proposed for this process
Determine the magnitude of the dogs velocity : A dog running in an open field has components of velocity v_x = 3.0 m/s and v_y = -1.2 m/s at time t_1 = 11.4 s. For the time interval from t_1 = 11.4 s to t_2 = 24.7 s, What is the magnitude of the dog's velocity
Define j of heat are required to raise the temperature : The specific heat of iron metal is 0.450 J/g-K. How many J of heat are necessary to raise the temperature of a 1.05-kg block of iron from 25.0 Celcius to 88.5 Celcius
Determine kevins speed just before he grabbed his brother : Kevin has a mass of 81.2-kg and is skating with in-line skates. He sees his 15.4-kg younger brother up ahead standing on the sidewalk, find Kevin's speed just before he grabbed his brother
Ikea looks to further penetrate the us market : IKEA Looks to Further Penetrate the US Market
Determine the force friction on the box : A person pushes on a stationary 125 N box with 64 N at 30 deg below the horizontal, What is the force friction on the box
Determine at what time do the two cars collide : wo stunt drivers drive directly toward each other. At time t=0 the two cars are a distance D apart, car 1 is at rest, At what time do the two cars collide
Explain what is the rate constant and what is the half-life : The problem is about a solution in second order that the original [A]o = 0.100M. 20% of the reaction is completed in 40 minutes. What is the rate constant? What is the half-life?
What practical managerial implications the material has : What practical managerial implications the material has.

Reviews

Write a Review

Marketing Management Questions & Answers

  When a customer continually returns to the given company

when a customer continually returns to a given company because of satisfaction we call that customer loyalty. conduct

  Explain and compare buying products online

Explain and Compare Buying Products Online and Determine which they purchase more of online- books or software

  Analyze the transitioning of early hospitals and the

1 analyze the transitioning of early hospitals and the medical advancements up to the present time. justify the need

  Explain issue of privacy in the ebusiness

Explain Issue of privacy in the ebusiness and Produce a paper discussing your position on a particular legal issue in e-business in which you summarize the content of your supporting articles

  Explain how do a companies goals affect website planning

How does the consideration of a website's potential value to the company assist the company in determining how to develop the site?

  What recommendations do you have for the marketing mix for

select an existing product and identify its target market. describe how each variable of the marketing mix product

  You are the chief human resource officer chro at your

you are the chief human resource officer chro at your organization. as the chro one of your primary roles is to be the

  Discuss specific challenges that you may have experienced

journal entry 7 prepare a one to two 1-2 paragraph journal entry that examines your learning experiences with orion in

  What should a company consider when attempting to develop a

what should a company consider when attempting to develop a new product? can you think of some new products that have

  Set up three-sigma control limits

Based on your analysis do you think the problem is the new computer system or something else and what advice would you give to Claude based on the information that you have?

  The earliest start es earliest finish ef latest start ls

draw the activity on node aon project network using microsoft project or visio. perform a critical path analysis for

  1what are the primary challenges in improving operating

1.what are the primary challenges in improving operating processes in a health care environment?2.what is a care path?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd