IKEA is doing well to reach consumers in different markets

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Reference no: EM132283170

1. What are some of the things IKEA is doing well to reach consumers in different markets?

2. What else could IKEA be doing?

3. IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of IKEA’s strategy.

4. Will IKEA’s strategy work in developing nations such as India or Indonesia? Why or Why not?

5. People can buy products from anywhere and from anyone. But if you can give them an experience when they buy from you, then you are going to stand out. Discuss the relevance of the prior statement in the context of IKEA.

Reference no: EM132283170

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