Reference no: EM132715378

SCENARIO

You have graduated from George Brown College and landed a great job with a leading financial institution. Based on your strong work ethic and high-quality work, you have recently been promoted into the corporate marketing team. 

During an informal ZOOM chat with the Senior V-P Marketing who was welcoming you to your new role, she learns that you are familiar with the Environics PRIZM postal code demographics database and says she has a great opportunity for you. After another quick ZOOM call, the Senior V-P has assigned you to a special group working on the launch of another bank branch. Your role is to use your knowledge of how to build a financial services customer profile to help make the launch of the new branch a success.

BASED ON THE SCENARIO ANSWER THE FOLLOWING QUESTION:

You have selected M4Y 0E8 of the Environics PRIZM postal code demographic groups which just happens to be the same area where the new bank branch will be located. Now the project leader has asked you to help the marketing team by creating a "financial services consumer profile" for potential bank customers in that area. This profile should include what you would expect would be typical ...

• Financial service and product needs. What you believe to be a typical detailed financial profile for this same individual or family? (use the IG Wealth Management "Personal Financial Review" tool to guide you).

You explain to the group leader that this will be easy to do, applying the typical demographic profile within the postal code area (ie. the Environics PRIZM database) to the sample consumer profile tools (ie. the IG Wealth Management client profile tools).