Identity the target market

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Reference no: EM131764477

For the 5 types of pizza listed you need to:

-Identity the target market, at least 7 demographics and psychographics.

-Identify the marketing mix for each brand ( the 4 Ps, Product, Price, Place, Promotion)

-Identify the differences of the 4 Ps, such as how are they changing price? How are they changing the product itself? What are the people liking? How are they changing the place of the product to better persuade the target market that they feel would most likely consume their brand? etc.

-Why do the differences exist? (Usually quality or perception of quality)

-Suggestions for change for each pizza brand

The 5 pizza brands are:

Pizza Hut

Dominos

Papa Johns

Red Baron

Freschetta Pizza

All questions have to be answered for each pizza brand

Reference no: EM131764477

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