Reference no: EM133147838

Create a concise overview of an organization's identity and culture for Red Bull, by answering the questions below.

• What is the organization's purpose, mission, strategy, values, and vision?
• What is the organization's current situation? What challenges and opportunities is it experiencing?
• Is there continuity or discontinuity between the organization's spoken or public identity and the actual cultural beliefs of the organization?
• How does the organization organize its leadership and personnel? What is the relationship between the organization's governance and program areas?
• Who in the organization would you say is responsible for defining and communicating the organization's identity and culture?

Give a reflection on Schein's culture model and address the three areas of culture: (1) artifacts and symbols, (2) espoused values, and (3) underlying assumptions. Discuss these areas in terms of the information from answers of the above questions about Red Bull