Identifying the product service or market offering proposed

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Reference no: EM132339274 , Length: word count:2500

Assignment - New product or service development report with marketing metrics (Ship Management Company providing cargo transportation to its customers)

1. Introduction - Introduction outlining the subject, scope and structure of the report; identifying the product/service or market offering proposed.

2. The new product/service or market - Depth of analysis and evaluation of relevant factors establishing the basis for the offering, such as the external and internal marketing environments, the competitive environment, the unmet or under-met need, the target segment, the value offered to users/customers; the degree to which theory is used to inform the proposed development.

3. Detailed evaluation of relationships and processes - Degree of detail in outlining the relationships and processes required to successfully bring to market the proposed product/service; evaluation of the importance of the relationships and process using appropriate academic and professional literature.

4. Marketing metrics - Appropriateness of the set of measurement tools outlined to ascertain the success of the new offering and the degree to which they are justified.

5. Conclusions and recommendations - Conclusions based on analysis and synthesis of the findings; identification of any assumptions or limitations to the recommendation; a clear recommendation.

Total Word limit: 2500. Please Inform about the new product service before assignment start to make sure it suits the company.

Reference no: EM132339274

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