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Discussion 1: Identifying the motivations of a firm's noncustomers is as important as identifying its customers' motivations. Provide a firm's product as an example and describe three reasons why an individual would not purchase the firm's product (e.g., you may refer to consumers' comments about the product on social media, websites, or online retailers, such as Amazon; or you may refer to news articles and other credible resources).
Discussion 2: How can the firm use the reasons to successfully convert noncustomers into customers?
write a six to eight 6-8 page paper in which youdescribe in brief the histories of both of amazon.com and yahoo.com and
In 2-4 paragraphs, answer the following: Brands are said to have personalities. In your opinion, what characteristics make up a brand's personality, and why is it critical for a brand to have a personality?
Choose the target market for your product, and describe your target market in detail.Create a new product that would appeal to your market.Develop at least one question for each characteristic of the target market (demographic, geographic, psychogr..
select a current product with which you are familiar and pitch a new integrated marketing communication plan imc to
Create a website or Facebook page for the company. Provide a rough sketch, blueprint (use ClipArt), or detailed explanation of the premise of the ads. (pdf files will be accepted). Consider if the company sells items on the website or page?
The total inventory holding cost for the plan
If some executives and board members were aware of the attempt to fix prices, should they be punished beyond not receiving bonuses and decreases in salary? Why or Why Not
Based on what you see in this case, what strategic role did design play at Gillette? What are the risks involved in the decision to go with "really new" replacement technology, versus making incremental design improvements to the older technology? Al..
Would you hire an admitted and proclaimed reformed hacker to run and secure your corporate e-business network?
The demand for labor is said to be a "derived" demand. What is the meaning of a derived demand? How does this concept help to determine the demand for labor
Explain and Analyze Amazon and What information forms the basis of your decision and pay special attention to the company's three-year trends in revenues
Prepare Marketing research for Understanding Blogs and Private Communities
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