Reference no: EM132401449

For this assessment, each student will choose any ONE of the two articles provided below and write a reflective analysis. This is an individual assessment with a maximum word limit of 1,000 words for the article analysis excluding references.

In analysing the chosen article, the emphasis is on identifying the marketing implications of the events or issues described in the selected article. For the selected article, students are to prepare a write-up (in a .doc or .docx format) answering the following question:

What are the implications of the events/incidents/issues in the article from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?

The write-up for each article should be presented in the following format using headings as per the three points below:

1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the article are important.
3. Discussion of implications of these issues from a marketing perspective.

Article Reference

Yock, R. (2019). Extreme disruption in the automotive industry: a look at the road ahead. Provide a list of at least 4 references for your reflective analysis.

Referencing should follow the APA style