Identifying the market served by these grocers

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In a recent antitrust case, it was necessary to determine whether grocers that specialize in natural and organic foods, such as Whole Foods and Wild Oats, constitute a separate market. How would you go about identifying the market served by these grocers? (The U.S. Federal Trade Commission unsuccessfully attempted to block the Whole Foods/Wild Oats merger.)

Reference no: EM131184921

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