Identifying the customer need for this product-service

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Assignment:

Construct and describe two new potential segments or subsegments for HBO Streaming Services to target for this product/service for the US market. Describe each new segment in terms of its behavioral, demographic, and psychographic characteristics. Give each segment an appropriate name. Begin by identifying the customer need for this product/service. Then, break the market down into subgroups.

Reference no: EM133661158

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