Identifying the customer and problem

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Reference no: EM132828674

For Bass Pro Shop

Part 1: Identifying the Customer and Problem

Part 2: Factors Influencing Customer Decisions

Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.

Provide a brief profile of your target segment using at least three of the following categories:

Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
Geographic characteristics: e.g., location, region, population size or climate.
Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
B2B (business to business)/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity.

Part 3: Reaching the Customer

Based on this profile, identify two or three marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.

Reference no: EM132828674

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