Identifying the channels of communication

Assignment Help Operation Management

Reference no: EM132289512

Consider the following information relative to your consulting engagement for Hoosier Media, Inc.

Marketing

Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology

Hoosier Media's newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:

Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

Identifying the information that should be communicated.

Defining the audience that should receive the communication.

Identifying the channel(s) of communication.

Reference no: EM132289512

Questions Cloud

Which law was more significant to labor-management relations : Which law was more significant to labor/management relations, the Wagner Act of 1935 or the Taft Hartley Act of 1947?

Difference between cost-per-click and cost-per-impression : Explain the difference between cost-per-click and cost-per-impression

Tammi truck stop sells seat-o-nails cushions : Tammi’s Truck Stop sells Seat-o-Nails cushions, which are specially designed to keep drivers awake on the road.

Decisions and underestimating the bias in our own decisions : What concept describes overestimating bias in others' decisions and underestimating the bias in our own decisions?

Identifying the channels of communication : Defining the audience that should receive the communication. Identifying the channel(s) of communication.

Identify high potential employees : Organizations use several approaches to identify managerial talent including:

Industry analysis for footwear : What are the competitive forces the companies in the industry are facing? (use porters 5 forces)

How might stm merci pilot project members : How might STM Merci pilot project members identify additional capabilities or features that could be added to STM Merci app to encourage increased ridership?

What is the general source of stereotypes : What is the general source of stereotypes? Why are they so persistent in western culture?

User Account

All Pages