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Identifying the brand essence-persona-theme

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Reference no: EM133240714

Assignment:

  • The product AVON is the brand that we will be using
  • What is the objective? Why did you pick the brand? What is the issue with their current content? (Take a look at all their platforms and explain what channels they are or are not on.)
  • Start by identifying the Brand Essence, Persona, Theme, and Execution 
  • Including a rough idea of what you would post monthly, what platforms you would prioritize, how many times a week or day you will publish, and why.
  • Who is creating the content? Who do we want to see the content?
  • What kind of content are you posting? When is the content being published? Where is the content being distributed?
    • Why are you even content marketing?

Reference no: EM133240714

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