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Assignment:
QUESTION
A PESTE analysis is a powerful and widely used tool for identifying strategic opportunities and risks by evaluating the changes and the effects of the external macro environment on a firm's competitive position. Strategists seek to understand these external factors and evaluate how business models will have to evolve in order to adapt to the changing business environment. List and discuss the macro-environmental variables that affect the firm's ability to serve its customers. Provide practical examples in your discussion as well as the latest developments and changes in this environment that have implications for business operations.
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