Identifying pain points in the current food ordering

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Reference no: EM133770243 , Length: word count:1500

Interaction Design and Usability

Assessment:

Introduction
Students are required to use the findings of a needs analysis and usability test conducted on VitEat mobile app for the report. VitEat mobile app is a Mobile Food Delivery App. A mobile food delivery app that:
connects customers with local restaurants
offering a platform to browse menus
place orders
track deliveries.
The purpose of this report was to identify user needs, evaluate the product's usability, and provide recommendations for improvement.

Needs Analysis
To understand the needs and expectations of target users in relation to VitEat mobile app.
Understanding user preferences for food types, cuisines, and dietary restrictions.
Identifying pain points in the current food ordering process (e.g., long wait times, difficulty finding desired options).
Assessing user expectations for delivery speed, accuracy, and customer service.
Determining the importance of features like order customization, payment options, and loyalty programs.

Usability Testing
To evaluate the usability of VitEat mobile app and identify areas for improvement.
Evaluating the ease of navigation within the app (e.g., finding restaurants, browsing menus, placing orders).
Assessing the clarity and effectiveness of information displayed (e.g., menu items, pricing, delivery times).

Testing the checkout process for efficiency and user-friendliness.
Evaluating the order tracking experience and its usefulness to users.
Assessing the overall user satisfaction with the app's design and functionality.

Below is the format for the report:
Executive Summary
Introduction
Methodology
Needs Analysis
Usability Testing
Findings
Needs Analysis
Usability Testing
Analysis and Discussion
Recommendations
Conclusion
Appendices
Visuals

Students need to use tool the following tools for this assessment:
Figma
MockFlow
Canva
Lucidchart
Visual Paradigm

Assessment 3:

Introduction
Students will submit work in Design report during the study period and the presentation will happen during the class time. This is a group assessment. The group will be comprised of 4 - 5 students. The group leader is responsible for submitting the report and the group members are required to submit the group participation form.
This is the continuation of the previous assessment. Students will choose the analysis & usability report from the group members and use it for the design report. Below is the structure for the report:
Introduction
Design Process
Design Rationale
User Interface Design
Usability Evaluation
Conclusion

For the presentation, students are expected to prepare a 10-minute presentation for part B.

Reference no: EM133770243

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