Identifying factors when selecting an advertising campaign

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Reference no: EM1332730

Need help identifying factors you should consider when selecting an advertising campaign strategy for the below areas: The product is a new heating system made in Japan and marketed in the U.S.

Media coverage:

Media timetable:

Budget:

Specific advertising message:

Sales promotion strategy to consumers:

Sales promotion strategy to trade channel members:

Technology used to market the product or service:

Reference no: EM1332730

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