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Identifying appropriate products for target markets

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Question: explains that a product is comprised of functional and brand attributes that deliver benefits to a target buyer. Review the role of Maslow's needs hierarchy in identifying appropriate products for target markets on pages 319-321. Consider the opportunities for Chick-fil-A and complete the following: a.First, associate select Chick-fil-A products with each of the top three levels of Maslow's (page 319). b.Second, identify the Chick-fil-A products that respond to each of the top three levels of the Asian equivalent of Maslow's (page 321). c.Discuss the differences in product offerings for each level.

Reference no: EM133410343

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