Reference no: EM131069814
MIDTERM QUESTION:
Traveling is becoming an increasing hobby for people in the United States. Also, the pet parenting phenomenon is also growing rapidly. One of the issues, however, is the dilemma of traveling with a pet. There have been many reports of airlines that have lost a pet or the pet did not survive the trip.
Recently, there was a couple who were both professional pilots and also pet owners. Upon retirement, they decided to start an airline that catered specifically to pets. They identified the key routes that commercial airlines fly that also have a smaller airport in the community. For a fee, the traveler can fly his or her pet to the destination city. The pet owner is responsible for dropping off and picking up the pet from the smaller airport. The animals are transported in plush cages in a pressurized cabin. They are provided, for a fee, snacks during their travel.
Reflecting on the above from a Marketing Strategy Perspective, address the following issues:
a.) Develop a target market for this project. Make sure to address at least three market segmentation variables that would be important to consider and how you arrived at the target market you are suggesting for this project.
b.) Develop a customer retention program for this business. Discuss the concept of customer orientation and the importance of a customer retention program and what factors should be considered for this business. Identify the type of information the company needs to design this program and from where the company will obtain this information.
c.) Marketing strategy focuses on solving problems. Many of the problems originate from specific needs. Identifying the appropriate needs assists in the product differentiation process, as well. Identify the Primary Needs and Secondary Needs this product will satisfy. How will this be used in the product differentiation, positioning of the product, and the impact within the consumer buying process?
What is the mean number of hours of sleep that people get
: Use the normal distribution below to answer the following questions. What is the mean number of hours of sleep that people get each night? What is the standard deviation of the variable "hours of sleep per night"
|
Outcome controls or behavior controls
: Research using outcome controls or behavior controls to assess one company's sales performance. Considering your own firm (or one you know well), which system is your company currently using? Would you recommend changing the system being used or s..
|
Motivation at washburn guitars
: Founded in the late 1800s in Chicago, Washburn Guitars boasts a rich tradition of fine instrument making. Today the company sells more than 50,000 guitars annually, totaling about $40 million in revenue. Washburn Guitars produces a variety of acou..
|
Art friedman-friedmans appliance
: Art Friedman started his business in 1970 as Friedmans Appliance, selling all types of major appliances. In 1976, Friedman changed the company name to Friedmans Microwave Ovens to match his new strategy of focusing only on microwave ovens, which w..
|
Identifying appropriate needs assists in product
: Marketing strategy focuses on solving problems. Many of the problems originate from specific needs. Identifying the appropriate needs assists in the product differentiation process, as well. Identify the Primary Needs and Secondary Needs this prod..
|
Identifying appropriate needs assists in product
: Marketing strategy focuses on solving problems. Many of the problems originate from specific needs. Identifying the appropriate needs assists in the product differentiation process, as well. Identify the Primary Needs and Secondary Needs this prod..
|
Market-basket analysis
: Suppose you work at Costco or another major, national, big-box store, and you do a market-basket analysis and identify the 25 pairs of items in the store that have the highest lift and the 25 pairs of items that have the lowest lift.
|
Calculate the critical value of mechanical potential energy
: Calculate the critical value of the mechanical potential energy release rate Q at fracture and hence the plane strain fracture toughness Kic of the alloy. All testpieces were 25 mm thick. For the alloy, Young's modulus, E = 70 GPa and Poisson&..
|
Employee networks at whirlpool corporation
: Since 1911, Whirlpool Corporation has grown from a small company to a global corporation with manufacturing locations on every major continent and over 68,000 employees worldwide. Like many organizations, one of Whirlpool's strategies for creating..
|