Identifying and shaping public opinion

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Identifying and shaping public opinion has become a major goal of campaigns and elections. Identify and discuss the process by which people develop their political ideas. What are the four traditional agents of socialization and three additional new factors proposed by Diana Owen (describing each)? How does the process of socialization impact the likelihood of voter participation? Give examples of voter characteristics and characteristics of US campaigns that impact voter participation.

Reference no: EM13985759

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