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Identifying a key marketing related business challenge

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Reference no: EM13507278

The purpose of the assignment is to equip students to apply advanced concepts in marketing to real challenges faced by them in work place. The nature of the assignment includes,

 

1. Identifying a key marketing related business challenge within the organisation that the student works for or has frequent dealings with

2. Analyzing the challenge using relevant frameworks and examples discussed in class

3. Offering recommendations to management to properly address the challenge for desired business outcomes

 

Word count: 3000 words

Reference no: EM13507278

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