Reference no: EM131562813 , Length: word count:1600

Business Communications Assessment

Learning Outcomes - This assessment addresses the following subject learning outcomes:

a) Demonstrate academic skills appropriate to the level of study.

b) Demonstrate research skills and referencing appropriate to the level of study.

c) Critically analyse texts and/or multi-modal material in a business context.

d) Identify and apply effective communication methods within a business and academic environment.

e) Evaluate the use and importance of technology in presenting business communication.

Topic: Using Internal Intranet/Social Intranet for Employee Interaction. Coca-Cola Company.

Part A: Proposal

In the first part of this assessment, you must write a 600-word report proposal outlining what you will write your report on in response to the topic: Using Internal Intranet/Social Intranet for Employee Interaction. Coca-Cola Company.

Please use the following outline to help structure your proposal:

Topic - Make sure the purpose of the report is clear, i.e. you are identifying a communications strategy based on your chosen topic and proposing how you will implement it.

Use the research you conducted in Assessment 1 to clarify the topic further and state how you will apply the evidence you gathered.

Outline Proposal - 1. Provide a proposal outline that will show what you are intending on including in your report. 

2. Describe the background of the organisation by providing a brief description on the business and the communication strategy you intend on implementing.

Part B: Report

Topic: Using Internal Intranet/Social Intranet for Employee Interaction. Coca-Cola Company.

5 reference resources.

Now that you have decided on your content and structure, you have to write the report.

It is expected that you will demonstrate in your report:

• a comprehensive understanding of the topic you have chosen
• evidence of research and application of reliable and relevant evidence
• critical analysis and the ability to develop coherent arguments
• effective communication in the form of professional writing skills, presented in a report format and;
• effective referencing skills (APA style)
• evidence of a contribution to group effectiveness (if completed as a group assignment).

Note: You will not be disadvantaged if you do this individually.