Identify why the bottle was different and better

Assignment Help Marketing Management

Reference no: EM133573646

Assignment:

A company developed a new water bottle that would allow consumers to drink plain water or twist the bottle cap to add no-calorie flavors to the water. With all the water bottles on the market, competition was tough, and they didn't sell many bottles despite marketing widely through social media and digital ads. They hired GPS Marketers to help them market their product, and the first thing GPS did was to identify why the bottle was different and better, especially for people who might not enjoy the taste of water. The company hadn't done this previously. Using the information gathered, GPS marketed the water bottle to targeted consumers and helped the company build a loyal customer base. Why did the company face difficulty in their first introduction of the new product?

Reference no: EM133573646

Questions Cloud

Which segment of kralijic matrix to walmarts media suppliers : Which segment of the kralijic matrix to walmarts media suppliers fall into?

Which segmentation approach has coppertone used : To find out which segment of the market they should target, they have prepared a questionnaire that asks potential consumers about their activities.

Calculate the average cost of a pack of cigarettes : From those data, calculate the average cost of a pack of cigarettes in your area for the brand you chose.

Elaborate a marketing research for a new fashion app : Elaborate a SWOT competitive analysis for a Self- driving car 4- How would you elaborate a marketing research for a new fashion app?

Identify why the bottle was different and better : They hired GPS Marketers to help them market their product, and the first thing GPS did was to identify why the bottle was different and better.

Develop a customer profile : Your coffee shop was designed for a specific niches and targets in your last activity. Based on these insights, can you develop a customer profile (behaviors)?

How to enhance their digital marketing approaches : Bundaberg is looking for your advice on how to enhance their digital marketing approaches.

Explain objective of customer relationship management : Explain the overall objective of customer relationship management and the stages that customers are pulled through in the process.

How you will create loyalty for starbucks new offering : Brainstorm how you will create loyalty for Starbucks new offering. Discuss Who is in the target market for your final marketing plan?

User Account

All Pages