Identify which perceived benefit - if used as a marketing

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Reference no: EM133527089

Question: Identify which perceived benefit - if used as a marketing strategy - may be so misaligned that it will cause a decline in your market segments' interest? Property industry. Motivate your reason.

* We provide a head start to first time account holders , which are often students who values the 300 points or the cash if they choose it . It 's not only a head start but it also allows clients to think further than tomorrow financially .

· We provide mortgagers an opportunity to settle in their new home with a reduced monthly instalment . It provides them with the opportunity to get used to balancing the pressure of affording cost of living with the monthly repayments .

· We let them choose between a cash back or loyalty point to spend . This has proven effective during these rainy days .

Reference no: EM133527089

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