Identify which of the two markets should be prioritized

Reference no: EM133219383

Question - A Canadian organization, "Heart Health" has had incredible domestic success with its line of healthy organic snacks. It has also entered the U.S. market within the last three years and has had impressive growth there. Heart Health is interested in exploring other international markets, and wants its next venture to be ambitious in scope-to invest significant resources to access the largest market possible. It has assigned the task of narrowing the field of potential markets for further investigation. Fill out the following table with current data for the two countries identified. Then, based on the data, identify which of the two markets should be prioritized for further research. Provide a rationale for the recommendation.

Reference no: EM133219383

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