Identify which market entry strategy is best for opportunity

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Assignment Week 2 Finding Your Go-To-Market Strategy (GTM)

Utilizing the online resources for this week, identify which Market Entry Strategy is best for your opportunity. Consider various models; i.e. Cost Leadership, Differentiation, Focused, Focused Differentiation. In a 2-4 page paper, explain your decision for the strategy you chose and answer the following:

Which quadrant do you fall into on the matrix? Why is that?

Determine your industry (NAICS) and closest competition.

What is their competitive advantage?

Reference no: EM132272511

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