Reference no: EM132506220

Assignment: Trends and the Business Environment

Instructions & Submission

Introduction
All of your module assignments in this course will ultimately be integrated to form your final project for this course-the Business Blueprint-a road map for your business idea. In this assignment, you will start the process of gathering information for your Blueprint.

If and when you decide to go ahead with your proposed business, you will need to develop a complete business plan after this course is completed. Your Blueprint draws specific elements out of a business plan. The information gathered for your Blueprint should allow you to decide if your business idea is worth pursuing.

The Small Business BC website has many useful resources and links relating to business plan outlines and ideas. You will be able to see how the elements of your Blueprint fit into a fully developed business plan by exploring this site.

Here are the five parts of Assignment 1:

Business Concept-Description of Your Idea

Overview and Description of the Industry

Integrated Model of a Successful Business

PESTI Analysis

Information Technology

Instructions

Complete the five parts of this assignment. The word counts in each part give you a guideline about how detailed your report should be. Please try to adhere to the suggested word counts wherever possible.

When you have finished this module, send your completed assignment to your Open Learning Faculty Member.

If you are unsure about what is required in an assignment, contact your Open Learning Faculty Member.

Part A: Business Concept-Description of Your Idea

Think of a business concept that you are interested in pursuing. Your idea can be for a product or service that follows a traditional business model (bricks and mortar retail store), or, an innovative business model (e-commerce, web-based, or a hybrid). Talk to your Open Learning Faculty Member to discuss your concept and get it approved before you commit your time to developing it in this assignment.

Describe your business concept/idea (maximum 350 words). Be sure to discuss things such as;

Where you intend to operate the business,

Who your main customers might be,

Why you think this is a good idea

What competitors exist in your market, and

What other positive trends are happening in regard to your idea.

It is very important that you describe your business idea as clearly as possible to your Faculty Member so that permission for you to continue developing your idea can be granted as soon as possible. Send your idea as soon as you have given it some thought as this will speed up the approval process.

Choose a business name for your concept and continue to use this name when talking about your business concept throughout the course.

Part B: Overview and Description of the Industry

Identify which industry and sector your business concept falls into. e.g. Fast Food industry and the Pizza sector

Provide a brief description of the industry. Research industries through internet searches and government sites.

(Maximum 400 words)

Part C: Integrated Model of a Successful Business

Referring to the following diagram (and other information from the Introduction in the textbook), describe in your own words why integration is so important to the success of any business today, but in particular, your own business.

Thinking about your own business idea, identify at least ten things you will have to do to operate a successful small business. Remember, in this course, you are going to convert an idea into a real business by creating the Blueprint, using this integrated business model as a guide.

(Maximum 750 words)

Note As you research your industry sector, keep track of your sources of information. These original sources could become very valuable for other pieces of information you will need throughout this course. Always include your references in every Assignment using the APA Citation style.

Part D: PESTI Analysis

Refer to the Journal Information in Module 1 - Topic 5 for more about a PESTI analysis.

Complete a political, economic, socio-cultural, technological, and international (PESTI) analysis to look at and review the external business (macro-environment) in which your business idea will operate.

(1,500-2,500 words)

Explain how you think the findings from your PESTI analysis will impact your business and strategic plans and influence the value creation opportunities facing your business idea.

(Maximum 250 words)

Part E: Information Technology
What technology do you expect to use to communicate both internally with your associates and externally with your customers?

What things must be in place in order for you to get your first sales? What things will you add when your cash position improves?

(750-1,000 words)