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Identify which aspects must be substantiated

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Reference no: EM132957663

1. Consider New York City Transit website, social media posts, brochures, traditional ads, or other materials made available to customers or the public.

-1a. What kind of language, atmospherics, claims, and comparisons are being used/made?

-1b. Identify which aspects must be substantiated, which are puffery, and anything else that you notice.

-1c. In an evaluation of truthfulness, in what ways are any aspects 'material'?2. Examine New York City Transit policy on advertising products or services.

-2a. Do you have any employees representing in advertising your company's products or services?

-2b. Do you have experts that exert opinion, and might be taken as a factual claim?

-2c. Do you have anyone endorsing any of your company's products or services?

-2d. Are there regulations in your field that require certain additional elements when communicating to the public about your product or service?

Reference no: EM132957663

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