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Problem
Choose from one of the brands at right
1. Identify where in the PLC the brand is currently
2. Based on its place in the PLC, identify and describe the level and trajectory of sales and profits, how many competitors are there, and given the stage of the PLC what is the type of consumer (innovator, early adopter, etc.)
3. Identify any strategic ways the brand has modified the market or modified the product.
4. Submit to Blackboard as 1 PowerPoint slide
5. Be sure to clearly identify product chosen
Brands to Choose From:
1. Oreo Cookie2. Blackberry3. Apple4. Macy's5. Ford.
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