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Assignment - Individual Report
JWS Research is an independent, privately owned Sydney-based marketing research consultancy. The company is considering new technologies in order to enhance their marketing research capability and provide a more efficient and accurate service for their clients. The client base of JWS currentlyincludes ACT Government, Cancer Institute NSW, Government of South Australia, and Gold Coast Airport. JWS intends to join the early- adopters of data analytics technology users with the major source of data being social media.
JWS has no detailed knowledge of how this technology works and have asked you to prepare a report entitled:
"The impact of technology on marketing research in today's business environment." This report should be addressed to the Executive Management Team of MRC.
The aim is to identify what the company stands to benefit if they adopt these new technologies and try to persuade the Executive Team to make a decision to do so.
Format:Please use a Report format with relevant headings, typed in Times New Roman 12 point font, with 1.5 line spacing.
Verified Expert
The report highlights the importance of technology-oriented business process in the current marketing research organisations like JWS Company. Due to the increasing competitive nature and changing needs of customers, it is required to focus on understanding the contribution, factors and issues of technological implementation and adaptation process. Technological implication is regulated by both internal and external business environmental factors. However, absence of proper management strategies, leadership style, and employee engagement can affect this implementation process. Therefore, JWS Company needs to first analyse their existing areas of business and then try to reallocate and restructure their business process according to the systematic method of data analytic technology alignment.
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Marking Criteria; Executive Summary 3 Main body (showing evidence of your understanding of Marketing Research and the potential role for data analytics based on social media), with appropriate in-text referencing 10 Language 2 Layout and professionalism 2 Referencing (in-text and bibliography) 3 Total 20
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