Identify what the company stands to benefit

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MARKETING RESEARCH ASSIGNMENT

ResMarket Pty is a Sydney based market research firm. The company has decided to adopt new technologies to enhance their marketing research activities for their clients and to remain competitive in the market. However, there are still skepticisms because of the cost of the technologies. You have been asked to prepare a report to submit to the management focusing on "The impact of technology on marketing research in today's business environment."

This report should be persuasive and should identify what the company stands to benefit if they adopt these new technologies into their operations.

Prescribed Textbook - Zikmund, W., et al (2016) Marketing Research, Asia-Pacific edition. Thomson South-Western.

Attachment:- Assignment.rar

Reference no: EM131662184

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9/28/2017 3:50:34 AM

Australian student, need Assignment 1 – Individual Assignment, 1000 words only, Harvard Style Referencing. Already failed in this assignment, so please take extra care and need best quality work. Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and evaluation of the subject matter. While the work utilizes opinions of others, judgements about the value of the subject matter are made and drawn together in an organized whole. Gaps in the subject matter might also be identified and the implications discussed.

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