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During this pandemic, maintaining immunity is very vital, one of which is exercising regularly. However, the public is not allowed to carry out indoor sports activities or in closed spaces such as the gym. V-Sin is a fitness startup company, which is trying to see this opportunity by pivoting their business model into "Virtual Workout & Training". They build Virtual training apps that connect V-Sin members/customers with trainers. In addition, they also plan to distribute vitamins & supplements in cooperation with nutritional companies and so on.
Question :
1.) Identify opportunities, be careful and considerate if V-Sin implements e-commerce both B2B and B2C.
2.) Identify what technologies and platforms are right for building V-Sin's e-business infrastructure?
3.) Build a V-Sin Digital Marketing strategy, what is the right marketing channel and what form of content is right in selling the V-Sin E-Business initiative?
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