Identify what makes your business unique

Assignment Help Management Theories

Reference no: EM132678807

Objective
• To identify what makes your business "unique."
• To create a rationale that will be attractive to the reader of your business plan.
• To prepare the basic description of need for the business that you will support with your analyses in your business plan.

Description
In this assignment, you will build upon your outline for your business plan, describing why your proposed business will succeed. You will answer the question, "Why is the market ready for your business?"
• Describe the market for the new business in the context of its industry.
(while conducting the industry analysis, please answer three questions
1) Is the industry accessible in other words, is it a realistic place for a new venture to enter?
2) Does the industry contain markets that are ripe for innovation or are underserved?
3) Are there position in the industry that will avoid some of the negative attributes of the industry as a whole?
• Identifies what makes the new business unique.
• Discusses the importance of market research.
• Incorporates market research into the business plan and do the POTER FIVE FORCE ANALYSIS OF YOUR COMPANY
• Discusses the importance of competitive analysis to support the new business.

In the Competitive analysis include COMPETITIVE ANALYSIS GRID FOR your busines i.e. "WINE WAY" Tour company. Include 8 criteria and compare them with your business and 5 other firm (they can be direct, indirect, and future competitor) but mainly focus on direct competitor.
• Demonstrates good organization, including a strong introduction and conclusion.

Reference no: EM132678807

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