Identify various organizational retail structures

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Reference no: EM132294474

Case Study: Franchising in China

The following Course Outcome is assessed in this Assignment:

AB102-3: Identify various organizational retail structures.

For this unit's Assignment, please read "Case 2: Franchising in China" on page 165 in Chapter 6 of your text. Then address the checklist items after doing some research regarding nonstore-based retailing opportunities in China.

Checklist: • State the pros and cons of a multinational retailer expanding into China via franchising.

• State the pros and cons of Yum! Brands developing their own stores vs. franchising to sell to the market in China.

• Should Yum! Brands modify their menu to fit Chinese tastes? If yes, how?

• Should Yum Brands use a single or multichannel strategy in China? Why or why not?

• Comment on Yum! Brands' strategy of franchising their Chinese stores after they have been company owned for 1 year or have become profitable.

Submit your answers to the questions in a double-spaced, 2-3 page paper in APA format, to the "Unit 6 Assignment" Dropbox.

Reference no: EM132294474

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