Identify value chain relationships that make the businesses

Reference no: EM133473044

Question: See if you can identify the value chain relationships that make the businesses of the following companies related in competitively relevant ways. In particular, you should consider whether there are cross-business opportunities for (1) transferring skills/technology, (2) combining related value chain activities to achieve economies of scope, and/or (3) leveraging the use of a well-respected brand name or other resources that enhance differentiation. Pick only one among three.

Bloomin' Brands

Outback Steakhouse
Carrabba's Italian Grill
Bonefish Grill (market-fresh fine seafood)
Fleming's Prime Steakhouse & Wine Bar

L'Oréal

Maybelline, Lancôme, Helena Rubinstein, Essie, Kiehl's, and Shu Uemura cosmetics
L'Oréal and Soft Sheen/Carson hair care products
Redken, Matrix, L'Oréal Professional, and Kerastase Paris professional hair care and skin care products
Ralph Lauren and Giorgio Armani fragrances
Biotherm skincare products
La Roche-Posay and Vichy Laboratories dermo-cosmetics

Johnson & Johnson

Baby products (powder, shampoo, oil, lotion)
Band-Aids and other first-aid products
Women's health and personal care products (Stayfree, Carefree, Sure & Natural)
Neutrogena and Aveeno skin care products
Nonprescription drugs (Tylenol, Motrin, Pepcid AC, Mylanta, Monistat)
Prescription drugs
Prosthetic and other medical devices
Surgical and hospital products
Acuvue contact lenses

Reference no: EM133473044

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