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Discussion Post: Brand Personality
Identify 2 of your favorite brands. If each "came to life" as a person, what kind of person would he or she be? Describe the brand personality of each-on what basis do you infer these traits?
Please tell your classmates a little about what interests you about marketing. What is your favorite ad campaign? Please explain it a bit and provide a discussion on why it stands out. Do you have ideas for a current product's marketing strategy? ..
What is the role of ‘jurisdiction clause’ and ‘extra territorial laws’ in global legal context?
Export motives can be classified as reactive or proactive. Give examples of each group of export motives. How would you prioritize these motives?
After reviewing this week's resources and your research, in your own words how would you explain promotional mix and how it helps in the marketing process?
Consider the toothpaste product presented in your Consumer Behavior/Target Market Report from Module, and prepare a Consumer Behavior/Market Analysis Report.
Should channel images be consistent with brand images? Why or why not? Should be at least 300 words please.
Concerning Fiat Chrysler, Amazon, or Google: Who are the current customers/users? What do the customers buy/use? What changes can the company/brand expect in the near future?
Outline the main features of a global mindset, and justify its usefulness to employees and organizations. Share a related personal experience
Discuss: How marketers use cultural influences to position their product(s) or service(s)? Your response should be a minimum of 150 words in length.
Facebook Pages can be used to showcase company culture and to create a deeper connection. List 2 - 3 examples of engaging content that your favorite brands have shared on their Facebook Pages which highlighted their company culture.
How do the characteristics of the final consumer affect a decision as to the most appropriate distribution option in international marketing?
Marketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan?
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