Reference no: EM133163486

1. What is unique about Generation Z in terms of marketing?

- Identify two digital marketing approaches that work best for this generation.

2. How do you best reach this generation with your message focusing on brand image ?

- Identify two social media platforms preferred by Generation Z. Give examples and reasons.

- What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples.

- Do online advertisements work with this generation? Explain.

3. Describe the role of traditional methods of marketing with Generation Z.

- Which forms of traditional media can work best in influencing Generation Z?

- How will the park use these forms of traditional media in its plan?

Consider outdoor, promotional, and guerilla marketing.

Describe the pros and cons of using TV and radio.