Reference no: EM133068009
Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the "I-Generation." Specifically, you must address the following criteria:
What is unique about Generation Z in terms of marketing?
Identify two digital marketing approaches that work best for this generation.
How do you best reach this generation with your message focusing on brand image ?
Identify two social media platforms preferred by Generation Z. Give examples and reasons.
What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples.
Do online advertisements work with this generation? Explain.
Describe the role of traditional methods of marketing with Generation Z.
Which forms of traditional media can work best in influencing Generation Z?
How will the park use these forms of traditional media in its plan?
Consider outdoor, promotional, and guerilla marketing.
Describe the pros and cons of using TV and radio.
|
Rural start-up
: Assume you are going to develop a start-up business in a rural area. Develop and advertisement that you feel would speak to the community.
|
|
Presenting to group of technology professionals
: You are a CEO of a tech company in California and you will be presenting to a group of technology professionals in a country of your choice;
|
|
Barbara strategic plan
: What would you recommend as areas of focus for Barbara's strategic plan? How should she apply them for her strategic plan?
|
|
Prepare spreadsheet financial analysis of proposed project
: Prepare a spreadsheet financial analysis of the proposed project and a memo to the CEO of The Lego Group that summarises your key results
|
|
Identify two digital marketing approaches
: What is unique about Generation Z in terms of marketing? Identify two digital marketing approaches that work best for this generation.
|
|
What level of nzd-denominated debt
: Let's say a company has an FX business exposure of 0.65 to the NZD and an enterprise value of USD 500 million. If this company would like to completely hedge it
|
|
What is rasta fx equity exposure
: Rasta Inc. has a market equity of USD 400 million. Rasta also has USD 120 million in USD-denominated net debt and USD 40 million in EUR-denominated net debt
|
|
What is the projected development cost
: Alex Stein's company, Blum Development, is considering developing a 5-story, 250,000 SF state-of-the-art office building in the technology submarket of Austin,
|
|
Find the macaulay duration
: The current term-structure of interest rates is flat at 5%. The Macaulay duration of an annuity that pays one dollar for the next 20 years is 8.903.
|