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Identify two contemporary marketing issues

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Reference no: EM132249832

Question: Brand: Shell

You are required to design a poster in which you address the two following tasks:

1. Identify two contemporary marketing issues and support these with key references and theoretical findings (related to the topics covered in the lectures/seminars) currently facing the brand and the challenges they present.

2. Design a packaging (to be included as part of the poster e.g. a picture in the poster) to be used by the chosen company in the next five years.

The poster must include the following points:

1- An introduction, clearly identifying the chosen company and its product or service.

2- A rationale for the choice of the two marketing issues selected (using graphs, figures, etc. as appropriate). Make sure to fully justify why you believe these issues are critical issues.

3- The objectives of your design taking into account (1 and 2 above).

4- The design of the packaging

5- A brief discussion to support the design of each part of the packaging, how it meets the objectives and addresses the two selected marketing issues.

6- Conclusion

7- Cites

Reference no: EM132249832

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