How Australia is perceived as a business events destination

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Reference no: EM133501732

Assignment:

The Board would like advice on how the Tourism Australia research on association conference delegate behaviour could inform Sydney's marketing to the business tourism market (Also see this factsheet: how Australia is perceived as a business events destination).

Provide three (3) recommendations based on this research and identify two (2) attributes of the destination mix that would suggest highlighting in marking to this segment. Provide justification for these recommendations.

Reference no: EM133501732

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