Identify trends that are changing the value segment

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Question: The Sandlands Vineyards case suggests the wine industry can be segmented into two dominant segments: the "Value" and "Premium" segments. Our class discussion last week centered on the Premium segment, where Sandlands competed. For this question, please use the Sandlands case to evaluate the Value segment. In particular, identify how the structure for the Value segment is different than for the Premium segment, and how these differences affected differences in profitability across these segments. Finally, identify trends that are changing the Value segment structure, and how this should affect profitability. (2000 character maximum).

Reference no: EM133247550

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