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Assignment:
Scenario: Westin (Upscale Marriot Brand) Markham is going to open at the intersection of Leslie and Highway 7 in Richmond Hill. Your goal is to prospect. For Corporate Individual Travel business.
1. Identify top 3 ways you would prospect for Westin Markham
2. Identify top 3 companies and why you would think these companies would produce leads/referals for Westin Markham
3. Identify a key contact at each of these companies
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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