Identify three products or brands that you are loyal to

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Reference no: EM133318869

Assignment:

Product Selection

Identify three products or brands that you are loyal to. Even if you generally don't regard yourself as brand loyal, it's likely there are several products that you tend to buy over and over so that you don't constantly have to reassess the alternatives.
Rate those three products from 1 to 10 in terms of your brand loyalty. One means that you are not that loyal at all and would switch for almost any reason. Ten means you'd likely never switch. Also, see if you can come up with a few reasons why you chose that brand of product.
Now list a brand that directly competes with each of the products/brands you are loyal to and describe what it would take for you to switch. Would it require the competitor to massively improve the quality in comparison to your preferred brand? Would they have to cut the price? If so, by how much would the price have to drop for you to switch to the competitor?

Reference no: EM133318869

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