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Identify three kinds of full-service wholesalers

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In what ways is a channel of distribution different from the path taken by a product during physical distribution?
What are the most common marketing channels for consumer products? For industrial products?
What are the three general approaches to market coverage? What types of products is each approach used for?
What is a VMS? Identify examples of the three types of VMSs.
List the services performed by wholesalers. For whom is each service performed?
What is the basic difference between a merchant wholesaler and an agent?
Identify three kinds of full-service wholesalers. What factors are used to classify wholesalers into one of these categories?
What is the basic difference between wholesalers and retailers?
How do (a) convenience stores, (b) traditional specialty stores, and (c) category killers compete with other retail outlets?

Reference no: EM132969501

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