Reference no: EM133531743
Imagine that you are the owner of a business based in India that manufactures a product or supplies a service, and answer the following questions in connection with your business.
1. What is the name of your business, and what product or service does your business provide?
2. You want to expand your business and are considering several potential foreign markets. Using the concepts addressed in chapters 6-10 only, identify and explain 3 factors/issues that will be affect your choice of country. For each, explain why that factor is important and how it will affect your choice. Be specific in your answer; you should apply the issues to your business.
3. Identify three different types of intellectual property that relate to your business, and for each, describe the aspect of your business/product/service that the intellectual property relates to and explain how you can protect your rights in Canada, assuming that you decide to expand into Canada.
4. Assume that you have decided to expand into Canada; now, you need to decide on your market entry strategy. Choose two (2) of the following strategies to discuss: agency, distributorship and joint venture and answer the following questions:
- How will you use this strategy to expand into Canada? Be specific.
- Discuss two risks and two benefits of each strategy.
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