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Assignment:
Identify at least three competitors (direct or indirect) for a coffee roasting business and examine their social media tactics. Please find competitors that are active on at least 3 primary social media platforms
1. What platforms are they on? What are their reach and engagement? What is their frequency of posts, and what kind of posts do they include (most posts can fall into specific categories: Educational, Inspirational, Entertaining, and Promotional)?
2. Do they respond to comments? How long does it tend to take? Are people active on their page? Are they active on their page?
3. Is their brand image and content consistent across platforms?
4. Include any other factors (related to social media) that you feel are important for this competitive social media audit.
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