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Assignment:
Question 1: Focus groups are especially effective for capturing certain types of information from the participants. Identify and list at least two (2) types of information that focus groups could be best at capturing.
Question 2: Preparing in advance for a focus group interview is important to ensure you're your research goals are accomplished. Identify and list at least three (3) activities that a researcher should complete before conducting a focus group interview.
Question 3: A focus group moderator has to cultivate a positive atmosphere so the focus group can generate a productive and rewarding discussion that is rich in data. Identify and list at least three (3) behavioral techniques for building rapport in focus groups.
Question 4: Search "One Search" in the University Library (or, alternatively, search "Google Scholar") for an applied example of a research study that uses focus groups for marketing research--not an example that only discusses the research method itself. Attach a PDF copy of the article-not a link to the article.
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